Four Challenges To Fundraising Campaigns And How To Address Them

Sadly, there are people who take advantage of others by posing as a nonexistent nonprofit organization. Donors need to ensure the legitimacy of a charity. They need to do diligent research to avoid scams.

Nonprofits also need to build on prospective and active donors' trust by securing voluntary accreditation. Publishing formal financial reports or creative audiovisual presentations on fundraising events and updates for transparency purposes will also help establish a charity's credibility.